29 Jan 3xScreen Launches Adaptive HLS for live events
To optimize the live stream viewing experience on mobile devices and tablets, 3xScreen has launched adaptive multi-bitrate HTTP Live Streaming.
Scott Robinson, 3xScreen’s Managing Director said: “We served 5 million live streams in 2012 and saw viewing from iPhone, iPads and other mobile devices grow to as much as 40-50% of the audience for some events. We have always served multiple streams to PC viewers, but up until now, mobile viewers have been given just the one stream. Going forward, tablet and mobile viewers will be served an adaptive multi-bitrate HLS stream that is automatically tailored for them – from a low bitrate stream for those watching on 3G, all the way up to a HD stream for those connecting their iPad to their living room TV.”