Live Coverage of the Birth of the Royal Baby

3xScreen provided multiple LiveU links to cover the birth of the Royal baby.

Along with the rest of the world’s media, 3xScreen got carried away in the excitement of the arrival of the Royal Baby.

Our live streaming engineers were onsite with LiveU LU70s to facilitate the live stream for two clients, the Press Association and Italy’s state-owned broadcaster, Mediaset.

The Press Association required us to send a continuous live stream to their player which was embedded on various websites including the Mirror Online. The enormous popularity of the coverage was expected but the volume of web traffic was truly unanticipated. 3xScreen Media’s Press Association live stream alone attracted over 5.5 million views as the public hunted for the first live video of the royal baby.

Mediaset’s live crosses were going direct to Italian television.

Both live streams were infallible in their deliveries – one continuous and the other a series of live crosses – meaning audiences at each end didn’t miss a beat.