To celebrate the USA release of his 2006 film The Magic Flute, Sir Kenneth Branagh delighted audiences with a live interactive Q & A which followed screenings of the movie in digital cinemas across the United States. The 30-minute interview was live streamed in High Definition to cinemas from Oregon to Miami, Washington to New York and beyond where audiences had their Twitter questions read out to Branagh and answered in real time.
Client: Revolver USA
Brief: Film, produce and live stream a Q & A with Kenneth Branagh, with the questions being taken live via Twitter.
Team: 3xScreen Media provided turn-key production and live streaming of the Q&A which was broadcast in HD by 3xScreen to the Emerging Pictures network of all-digital specialty film and alternative content theatre network.
3xScreen provided an onsite Outside Broadcast & Live Streaming crew including three manned cameras, director, Q&A host, graphics operator and an off-camera Twitter moderator.
Using a LiveU LU70 backpack, 3xScreen live linked the Q&A to 3xScreen’s Central London Master Control Room where it was live streamed to digital cinemas in High Definition quality.
The production included a ticker of Twitter questions from cinema audiences which was moderated by 3xScreen. Each question that the audiences asked of Branagh was also shown within the production.