Cristiano Ronaldo and Castrol Edge challenge fans on Facebook

Castrol EDGE Presents #RonaldoLIVE was a Facebook game devised by M&C Saatchi in which his fans were in control, testing Ronaldo’s strength and skills.

As balls dropped through chutes suspended from the ceiling, fans chose one of four targets Ronaldo had to hit, all controlled and streamed live via a Facebook app.

As part of the Wing Productions team, 3xScreen vision mixed seven cameras and live streamed the program output to Facebook.


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