Some may say that social media and live streaming go hand in hand – and at 3xScreen Media we couldn’t agree more. Live streaming is a fantastic way to increase the audience of any event, so it’s no surprise that integrating social media into the live streaming experience has proven to be such a highly effective method of retaining viewers and improving the overall audience experience.
Here at 3xScreen Media, we have extensive experience in engaging audiences through the power of social media. In fact, we integrate social media into nearly every live stream we do. Our social media solutions are as diverse as the projects we work on. From something as simple as a moderated Twitter ticker, to enabling the audience to ask questions via Twitter, chat widgets, YouTube or Facebook, we create custom solutions for any requirement.
See below for examples of how our live streams have improved through the integration of Social Media.
With over 50 million views last year on YouTube, the global Boiler Room community of House music fans shares opinions and chat via multiple social media avenues. All of Boiler Room’s live streamed DJ sets and performances are streamed simultaneously on YouTube and on the Boiler Room website. Streaming across multiple platforms increases the number of available social media integration options. YouTube has its comment functionality below the player and on the Boiler Room website, there are integration with Facebook and Twitter as well as an embedded chat widget.
Visit the Boiler Room website here.
Cage Warriors Prelims
Cage Warriors takes a different approach by hosting a part of their live stream on their Facebook page, allowing Cage Warriors Facebook fans to watch it free and use the Facebook comment tool.
Visit the Cage Warriors Facebook page here
Events made specifically for social media are on the increase. Hollywood is using live Q&As to connect its stars to fans via Twitter or Facebook.
Revenge Q&A – feref/ABC
Streaming live, using a chat widget underneath so people can watch and comment in the same window.
Watch the Revenge Q&A here
Les Miserable Q&A – feref/Universal Pictures
Snow White & the Huntsman Q&A – feref/Universal
MCFC Ask series
From Britain With Love
Tate Britain – Cooking Meets Art – Siren Productions
Valentine Warner Cook-Along for Good Food – Electric Robin
Fox Problem – Telegraph Hill
Avengers Assemble – feref/Buena Vista
Asos #shoegames – Cherryduck Productions
Castrol Edge Presents #RonaldoLive – M&C Saatchi/Wing
Stylist 24-hour Challenge – Cherryduck Productions
Boots Feel Like New Live – quad-cam – M&C Saatchi/Bradley TV
Interactive multi-feed live streaming