15 Apr Streaming to iPhones and iPads
We have proven that seamless publishing of video to mobile devices increases audiences 20-30%.
Nielsen recently reported that mobile video viewing in the US increased 41% last year – read on nielsen wire. According to the report, the heaviest users of mobile video are teens ages 12-17 who watch more than 7 hours of mobile video a month.
3xScreen’s own experience is that integrating streaming to iPhones and iPads increases event live streaming audiences by 25-30%, particularly for after-hours events where our stats the majority of iPhone and iPad viewers connect to the stream over their home broadband or WiFi.
3xScreen seamlessly integrates mobile video through:[bulleted_list style=”bullet”]
- Auto-sensing the viewer’s device type, redirecting iPhones and iPads to a HTTP live stream of the event
- Configuring the bitrate and aspects of the HTTP live stream so that it can reliably stream over 3G connections
- When streaming in Flash, including a suitable low-bitrate/aspect Flash stream for Android phone users (Flash is supported on Android from Android 2.2 onwards.)
Get in touch to explore how we can extend your live and on-demand streaming to smart phone audiences.